same blend,
but better for you


makeup tools for endless gorgeous looks


designed for a luxe application + smooth blend

Shop New Items



Real Techniques helps you take
your look to the next level with
tools made to apply
your favorite beauty products

Learn More About Us


Best-Sellers at your fingertips.
Take your makeup look to the next level.

Explore Best-Sellers

Show Us
Your RT Love


Share tips and tricks to help you get the most from your Real Techniques favorites!

Why blend in when you can STAND OUT! โค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œ Add a pop of color to your makeup routine thanks to all your #RealTechniques favorites.๐Ÿ™Œ

Comment below a #SummerMakeup trend you want to try! โฌ‡๏ธ

1439 16

Blend MAJOR face + a flawless base. ๐Ÿ˜Ž๐Ÿงก Our 200 Expert Face Brush is a fan favorite for foundation, concealer, contour and more! ๐Ÿ™Œ

Check out everything this beauty has in store! Get yours at @amazon, @target, and @ultabeauty today. ๐Ÿ›’

1277 9

Why fall in line when you can LEVEL UP! ๐Ÿ˜Ž๐Ÿ™Œ

Custom Collection:
๐Ÿงก 221 Custom Complexion
๐Ÿ’• 412 Custom Cheek
๐Ÿ’— 424 Custom Contour

Get yours at @walmart and @ultabeauty. ๐Ÿ›

1515 14

Choose your color, blend away, and serve up MAJOR #pride looks for days! ๐Ÿ™Œ๐Ÿณ๏ธโ€๐ŸŒˆ

Take on every #pridemakeup look with a little help from out Everyday Eye Essentials set. ๐Ÿ‘€ Get yours at @superdrug, @bootsuk, @target, @walmart, and @ultabeauty. ๐Ÿ›’

1507 15

๐Ÿฅฐ Caught us blushin' ๐Ÿฅฐ It's hard not to fall in love with our 400 Blush Brush. ๐Ÿ’— This fan favorite is custom-cut to contour and define cheeks for a natural looking rosy glow. โœจ

Get yours at @bootsuk, @amazonuk, @superdrug, @amazon, @target, and @ultabeauty! ๐Ÿ›

1268 6

Chase the RT Rainbow! ๐ŸŒˆ

Collect all your favorites from #RealTechniques at @amazon, @walmart, @walgreens, @cvs, @target, @ultabeauty, @superdrug, and @bootsuk. ๐Ÿ›’

2697 22

LOVE IS LOVE babes! ๐Ÿณ๏ธโ€๐ŸŒˆ Today and every day we celebrate our LGBTQIA+ beauty community! ๐Ÿ™Œโค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œ

Tag your favorite LGBTQIA+ creator below! โฌ‡๏ธ

1436 28

Throw some shade and blend away. ๐Ÿ’โ€โ™€๏ธ We are serving MAJOR looks this #PrideMonth ๐Ÿณ๏ธโ€๐ŸŒˆ with a little help from these Everyday Eye Essentials:

โค๏ธ 307 Shading Brush
๐Ÿงก 310 Essential Crease Brush
๐Ÿ’› 304 Defining Crease Brush
๐Ÿ’š 313 Definer
๐Ÿ’™ 332 Smudge
๐Ÿ’œ 308 Medium Shadow Brush
โค๏ธ 312 Lash Separator
๐Ÿงก 311 Fine liner brush

Get yours at @bootsuk, @amazonuk, @target, @walmart, and @ultabeauty. ๐Ÿ›’

1786 29

You can NEVER have enough #RealTechniques! ๐Ÿ™…โ€โ™€๏ธ๐Ÿ™Œ

Treat yourself to a little rainbow glow all #pridemonth long ๐ŸŒˆ โœจ Which RT tool is your current go to? โฌ‡๏ธ

1720 43

No bad makeup days when you got your hands on these beauties! ๐Ÿ˜๐Ÿ™Œ The best part of your favorites from #realtechniques is that they are all vegan + cruelty-free! ๐ŸŒฑ ๐Ÿ‡

Shop now at @walmart, @walgreens, @target, @ultabeauty, @superdrug, and @bootsuk. ๐Ÿ›’

2453 42

Welcome to Freeman Beauty!

Sign up for exclusive deals, news, and special offers!