Real Techniques UK's No.1 Selling Brush Brand Verification.
Working with the service from IRi, we gain granular market and customer insights for the Beauty Tool category. This reporting allows us to view unit sales and value sales as well as % change across the Beauty Tools category. Sales across all major UK Beauty Tool retailers are included, as per those listed below.
As of IRi 52 w/e 16th June 2018, market share in value:
Real Techniques – 35.6%
Competitor N2 – 19.51%
Competitor N3 – 11.39%
Competitor N4 – 11.38%
Competitor N5 – 6.09%
Categories considered: makeup brush sets, eye brushes single, finishing brushes single, base brushes single
Geographies: Boots, Superdrug, Asda, Tesco, Sainsburys, Morrisons