Yes, unicorn makeup is a thing and it’s not what little girls wear when they play dress up. What started as a Lisa Frank-inspired music festival look full of dreamy rainbow colors and all things that sparkle, has become a beauty industry category spawning creams, soaps, nail polish and entire makeup collections.

So, what makes a product unicorn-y? Pastel shades with an iridescent sheen (varying in color when seen from different angles) in powder, cream and especially gloss, add a touch of glitter or face jewels and the rest is only limited by your creativity.

While looking like a unicorn is not a trend that appeals to the masses, we must admit that there are some really cool products that can be worn as a fun, creative look. And we promise you won’t be mistaken for a mythical creature.

Whether you want to add just small accents or a full unicorn face, these options suit a variety of styles:


For those who like to experiment with eye shadow techniques

+Unicorn palettes encourage you to experiment. There are no rules but here’s an easy technique to start with: choose a colorful palette (like the Lorac I Love Brunch PRO Palette) and run the neutral matte shade along the crease with your point xs brush so you have a nude base to blend into for a clean edge. Sweep a shimmery pastel shade over the center of the lid (eggs benny, moonlight, bloody mary) with the tip of your point xxs brush allowing the tapered bristles to do the blending for you. Introduce a third shade to the outer (or inner half) of eye lid with for a shift of color then repeat the process on the lower lid or introduce a new shade or shades.

+Add definition at the lashline with a tight liner or a deep shade (deep blue, purple, black) or go for a glitter shade (like Urban Decay Heavy Metal Glitter Eyeliner) of liner over if you want definition at the lash line.


Take your love of strobing to another dimension…

+Choose a prismatic powder (like Lime Crime Blossoms Highlighter Powder) and sweep over the tops of your cheekbones with a damp miracle sculpting sponge or a point s brush. Or, add in smaller areas like the inside corner of your eyes or cupid’s bow with your point xs brush.


When sparkly lips are your jam…

+Grab a lip color that looks like crushed diamonds (try Lime Crime Diamond Crushers Lip Topper) and work over bare lips  directly from the wand or layer over a lip color with your lip brush.

If glossy lips are more your style…

+Slay the unicorn lip with a holographic effect, layer lips with a pink or purple lipstick, then top with a light layer of prismatic lip gloss (like Sigma Beauty Lip Switch in Transcend) allow the gloss to remain a glaze on top of your base shade for the most dramatic effect.