There’s no better time than the hot and humid days of summer to talk about the power of powder!

Why is powder so powerful?

Whether you want a “natural” look or full out glam, everyone wants their makeup to last longer without smudging, creasing or looking cakey. And there is no other formula that can do it better than powder.

There are a variety of cosmetic formulas – gels, cream, lotions, sticks— but powders are definitely the OG of modern cosmetics. The first powders used in the ancient civilizations of Egypt and Mesopotamia where ground by hand to adorn the face and protect the skin. And while we have a wide variety of powders available to us (without any pesky grinding), the raw materials used are similar to what we continue to find in powder products today. Pretty cool, right?

What exactly is powder?

Every brand and type of powder has their own unique mix of ingredients, largely dependent on the function of the powder. There is a long list of possible powder ingredients—talc, dimethicone, tocopherol, silica, kaolin, and titanium dioxide—to name a few, but, in layman’s terms, these ingredients can absorb moisture, smooth out the appearance of skin, reflect light, protect and treat skin, and add color.

Now that we’ve piqued your interest about the “power of powder,” we have some very exciting news that will elevate your powder game!

**We’re launching the new PowderBleu™ Collection! These luxe brushes are exclusively engineered to layer on powder – through applying, blending, buffing and setting – to lock in your look without disturbing the makeup underneath.

The stunning 6-piece collection mimics the luxurious feel of blue squirrel hair, but fear not — the brushes are made with the FauxBleu™ technology, a synthetic hair.


Whatever your powder needs may be, the PowderBleu Collection has a brush for you:

Soft Powder Brush: The super soft large face brush is designed to apply a sheer layer of powder over the face to set makeup, remove shine or add pigment.

Soft Finishing Brush: The small tapered head fits into tighter areas (under the eyes and the T-zone) and is great for controlled application of highlight and blush.

Soft Complexion BrushThe domed, dense head is designed to blend and buff powder foundation onto skin for buildable, shine-free coverage.

Soft Shadow Brush: The luxuriously long bristles pick up and lay down powder shadows with minimum fallout and can be used to create a naturally-diffused look or over cream shadows to lock in pigment and prevent creasing.

Soft Kabuki Brush: The extra large plush head is perfect for applying powders to large areas of your body.

Plush Powder Puff: The velvety texture is designed to help tap on just the right amount of loose powder to set makeup or catch shadow fall out.


Don’t forget to get on our waitlist now to make sure to reserve your set of brushes and keep your look on lock all summer long.