In 2009, professional London makeup artist turned stay-at-home mom Sam Chapman uploaded her first video to YouTube. She had created a smokey eye look for a friend, and thought YouTube would be the easiest way to share it. Her personal account, Pixiwoo, began to get view after view. She and her sister Nic started to do more looks as requested, and quickly had almost 30,000 subscribers. Women were truly learning the pro secrets, right on YouTube. The sisters saw women all over the world coming out of the woodworks, wanting to learn how to do their makeup like an expert and grow in confidence.
In 2011, the Real Techniques brush collection was born, coming out of a realization that empowering women meant having the right tools in hand… unbelievable quality, guided by Sam and Nic, for a price that was accessible. These were brushes that anyone could get behind.
Today, Sam and Nic are in the top 10 beauty vloggers on YouTube (out of over 45,000), and Real Techniques brushes lead the market in the UK, and are the fastest-growing in the states. Women everywhere are being transformed with the approachable expertise, friendship, and tools from Sam + Nic.