HBA Global Expo 2011 Finalist



HBA Global Announces Finalists For The 2011 International Package Design Awards (IPDA) In Beauty 

Contact: Annie Scully, 845-368-0608, ascully@hbaexpo.com

(New York, NY, May 2011) – HBA Global Expo (www.hbaexpo.com), the leading product development event for the beauty and personal care industry, has announced the finalists of its Annual International Package Design Awards (IPDA). From among these finalists the Category Winners will be announced at the HBA Global Expo & Conference taking place June 28-30, 2011 at the Jacob K. Javits Convention Center in New York.

As the only design award to celebrate the year’s most innovative packaging in all of beauty’s product categories, the HBA IPDA received more than 200 entries from major brands, niche players and indie companies. Two new categories were added this year to reflect growing areas for packaging innovation: Sampling/Travel Size and Tools/At-Home Devices.

TOOLS/AT HOME DEVICES PACKAGING

•Brush with Genius Set by Bare Escentuals; submitted by Anisa International, Inc. •GLO Brilliant Personal Teeth Whitening Device by GLO Science, LLC; submitted by BOLD PR •MAGY-C by SHARON-LEE; submitted by SHARON-LEE HOLDINGS PL •Real Techniques by Paris Presents Incorporated; submitted by Paris Presents Incorporated


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When Beauty Meets Brilliance

Introducing Makeup Expert and Online Beauty Phenomenon, Samantha Chapman

Amidst two of today’s most dominating forces – an internet fixation and an ever-evolving beauty obsession – enters Samantha Chapman to the online beauty inspiration spotlight. Equipped with extraordinary artistic talent and aesthetic vision, this makeup artist turned internet phenomenon is taking center stage as she revolutionizes the modern landscape of beauty. Samantha’s 15-year career as an accomplished professional makeup artist, makeup tutor, vlogger, blogger, and beauty boot camp instructor is primed by extensive experience in the fashion, television and music industries, featuring some of the world’s most celebrated icons as her canvas. Propelled by the tremendous success of her “Pixiwoo” YouTube channel tutorials and beauty boot camps, Sam has emerged as one the internet’s most coveted purveyors of makeup and beauty. With years of industry experience, Sam and her sister Nicola (Nic) have combined their beauty brainpower to pioneer uncharted territory in the beauty industry. Among a collection of successful enterprises, the savvy sisters have launched multiple websites that show how to create fashion-forward looks as well as vintage classics (garnering over 43 million views to date on YouTube alone). They’ve also created Pixiwoo HQ, five-day intensive courses for beginners interested in learning the basics for careers as makeup artists. Sam’s passion and industry inspiration have influenced millions of women around the world, as they put her tips, tricks, and lessons to work every day. Born in the United Kingdom to a family of celebrity and royalty makeup mavens, Sam’s love affair with beauty and artistry started at a young age. Prior to becoming an internet sensation, Sam gained a BTEC degree from the College of West Anglia, Norfolk, and then spent six years on the MAC Cosmetics professional team, working behind the scenes on a host of shows in London, Paris, Milan and Toronto, and traveling to some of the world’s most exotic locations for photographic shoots. As an expert in her field, she is frequently quoted in prestigious magazines worldwide and has been recognized as Cosmopolitan’s “Highly Commended” blog in 2010, Rodial “Beautiful' Awards” Best Beauty Blogger 2011, and has been featured in NYLON and the New York Times Style Magazine. As a true testament to Sam’s impressive resume, she has worked with a variety of celebrities, including Sir Paul McCartney, Peaches Geldof, Ashley Tisdale, Charlotte Church, Zac Efron, and Vanessa Hudgens; additionally, she has collaborated with top photographers such as Tony McGee, Nick Knight and Lord Snowdon, as well as directors Gerard de Thame and Joe Pykta. Samantha attests that great artistry is only as good as your techniques and tools. That is why Samantha’s most recent endeavor, a partnership to create Real Techniques™ by Samantha Chapman (a cosmetic brush collection), acts as the perfect marriage between this philosophy and her enthusiasm for inspiring women with makeup expertise. Samantha Chapman lives outside London, England and is a mother of two.

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Be Inspired

Introducing a new cosmetic brush line, Real Techniques™ by Samantha Chapman

The truth is in the technique: discover the secrets behind makeup artistry with simple tips and high-tech tools from Real Techniques by Samantha Chapman. Samantha is a professional makeup artist turned beauty vlogger turned Internet phenomenon who has successfully captured the attention of beauty aficionados around the world through her expert makeup tutorials that demonstrate the step-by-step techniques to looking beautiful. Now, taking her acclaimed YouTube videos to the next level, Sam is proud to showcase her expertise in yet another outlet – Real Techniques cosmetic brushes. The mission is simple: high-tech brushes and industry-quality makeup tutorials make you the expert. Sam earned an online presence with recognition for her renowned tutorials available on the “Pixiwoo” YouTube Channel, a compilation of instructional makeup tutorials that she creates with her sister, Nicola (Nic). Now consumers can log on to www.realtechniques.com for video demos of in-demand styles from Sam (such as the “modern smoky eye”), as well as tutorials to help beauty buffs become familiar with each specific brush. “I’m thrilled to team up with Real Techniques to bring women high-tech tools that deliver high-definition results, alongside tutorials packed with techniques you can use to boost your look,” Sam says. Real Techniques brushes combine premium materials with innovative design to make creating a pixel-perfect look easier than ever. Each brush has ultra plush taklon bristles (cruelty-free and hand-cut for pristine performance), an extended aluminum ferrule for light and easy application, and the brush name for easy reference. Most individual brushes also feature a convenient self-standing design, and each set includes an innovative panoramic case for travel or display. The color-coded system corresponds to the key steps of makeup application so you can create a flawless base (orange), enhanced eyes (purple), and the perfect finish (pink) like a pro. The initial launch contains 10 tools that will upgrade any application for surprising results that are surprisingly affordable. The “your base/flawless” segment includes the essentials for a flawless foundation: the core collection set ($18) with a detailer brush, a pointed foundation brush, buffing brush, and contour brush in a panoramic two-in-one case and stand. Sold separately, the powder brush ($12) and the angled foundation brush ($9) build coverage for an airbrushed look. The “your eyes/enhanced” segment also contains a starter set ($18), complete with a base shadow brush, deluxe crease brush, accent brush, pixel-point eyeliner brush, and panoramic case. In this subset, the shading brush ($6) is the quintessential eye brush, and the metal lash-brow groomer ($6) with protective cap separates and beautifies. The “your finish/perfected” segment features the following: a blush brush ($10) for flawless contour; a stippling brush ($10), the dual-fiber trade secret to perfect air-brushed results; and the kabuki brush ($10), a two-in-one tool that can be used for powder when closed and for color when unfolded! The final piece of the Real Techniques collection is the tri-colored travel essentials set ($18) to optimize a look on the go, with a foundation brush, multi-task brush (for powder, blush, and bronzer), and domed shadow brush.

About Real Techniques
Designed with professional makeup artist and top-rated YouTube beauty guru Samantha Chapman, Real Techniques by Samantha Chapman offers high-tech brushes and makeup tutorials that make you the expert. Real Techniques is your connection to beauty inspiration®. The collection will be available for purchase online and in Ulta stores.

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